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How to Do Email Marketing

For a long time people have used emails for communication. Back when the internet was very new to a lot of people, people had to wait until they hear you’ve got mail’ to know that they can check their messages. Today things are very different. People no longer solely rely on email for their communications online. With the rise in social media networks, people have so many ways to communicate. This however does not mean that email has lost its relevance. Most people use it and it seems to be the only way to communicate without all the craziness that surrounds social media. For this reason, it is a great idea to do email marketing.

First things first

What most people do not seem to understand is the fact that getting into a stranger’s email is not only creepy but also very disturbing. For this reason, it is very important to know how to do email marketing without being a bother. Email marketing is like being in a person’s house. If you are in a person’s house, you need to be on your best behaviour in order to get the person’s attention. This is exactly what you have to keep in mind when considering email marketing.

Get Permission

The other thing you need in order to start email marketing is to get permission to access emails. In order to do this, you will need strategy. Some people opt to give newsletters to their viewers in exchange for an address and others give free gifts. Whichever method you decide to go with, it is important to keep in mind that people will not simply give you their address. Most people need you to give them all the specifics in order to understand why exactly they should give you their email address.

Ensure you are whitelisted

One thing you need to know now that you want to find out how to do email marketing is the fact that you might not have control of whether the emails you sent are delivered as spams or go directly into the email. This is because even the best email service providers have some issues with this. To solve this issue, you will need to ask the viewer to add you to their address book. This can be done by including some instructions on how to do so in the emails you sent. It is very advisable to do this at the very beginning when you send your first email. This will ensure all your emails are delivered.

Keep Your Word when marketing

In email marketing, it is very important to meet expectations. It is one thing to say that you are going to send a single email each day and do contrary and it is another to actually do what you say. Doing what you say you will do is therefore crucial in this business.

Write Quality Newsletter

A newsletter is something that can easily make or break you. You need to always put yourself in your readers’ shoes before sending a newsletter. Ask yourself these questions:

  • Does the newsletter meet the reader’s expectations?
  • Does it send a clear message?
  • Will it get my reader’s attention?
  • How many should I send?
  • What should I include?
  • When should I send it?

Once you know the answer to these questions, it will be very easy for you to create and send a quality newsletter that will be appreciated by the reader.


One mistake a lot of marketers make is forgetting to communicate with the people on their list. Most people wait until they have a product to sell to communicate. Autoresponder is one of the ways you can ensure there are emails sent to your readers at all times even when you are not selling a product. This will keep the readers interested and will not require any effort on your part. The advantage of this is the fact that it will enable you to advertise your product since you will have the confidence that you kept in touch.


The other thing you need to do in order to succeed in email marketing is master segmentation. Segmentation simply means dividing or splitting your email topics so that you can have a targeted communication. For instance, you could divide the topics into; daily email, newsletter, customers and product updates.

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